I bring ideas to life in 3D, then make them real.
I’m Bradley Sobol, a product design engineer based in Melbourne. I spend my time in the gap between a sketch and a shippable product - modelling, rendering, prototyping, and sweating the details from 'just a concept' to an object you can pick up.
- b.box
- Disney
- Lidl
- Warner Bros
- Marvel
- Sanrio
- Mattel
- New Zealand All Blacks
- AFL
- Nylec
- Brass & Bone
- Procept
- Specialties
- Product Design · Still & Animated Product Visualisation
- Toolbox
- Solidworks · Blender · Keyshot · Davinci Resolve · Adobe CC · 3D Printing
- Working modes
- Concept Development · Sketching & Ideating · CAD Modelling · 3D Rendering · Prototyping · 3D Printing · Designing for Manufacturing · Design Consulting · Patent Registration Support
- Happy place
- Getting lost in the details of a render and then stepping back to see it all pay off
From the screen to the shelf, I love every stage of it!
I’ve never been able to leave an idea on paper. The moment something looks interesting in a sketch, I want to model it, render it, print it, and hold it, because that’s usually where the real challenges show up. A part that looked elegant on screen turns out too sharp, too flimsy, or impossible to mould. I like that. The constraints are where the interesting decisions live.
Most of my work sits between “looks good” and “actually works.” I move between CAD, rendering, and the workshop, and I’ve spent enough time refining tooling, signing off colours and chasing tolerances to design with the end of the process in mind from the start.
Not a checklist, but a way of working. These tend to overlap on every project, which is the point.
- 01
Concept Development
Turning a vague “wouldn’t it be cool if…” into something specific enough to build, cost, and defend.
- 02
CAD Modelling
Parametric models built to be made, not just admired. Clean surfaces, sane tolerances, and no nasty surprises when the part reaches the tool.
- 03
3D Visualisation & Rendering
Photorealistic & stylised renders that let people see a product, and want it, long before any tooling exists.
- 04
Prototyping & Iteration
Foam, filament, and fast loops. I'd rather hold version twelve than argue about version one. The object always knows something the file doesn't.
- 05
Design for Manufacturing
Designing around the realities of moulding, tooling, and the people on the factory floor who actually have to make it work
- 06
Documentation & IP
Technical drawings, patent support, and the unglamorous paperwork that quietly protects a genuinely good idea.
Let’s make something real.
Whether you are a product company, industrial design team, or a founder with a sketch on a napkin, if you need a designer who can take an idea all the way to tooling, I’d love to hear about it!