b.box® body Skincare Collection

This project was all about making bathtime easier and more enjoyable for families – from the littlest splashers to their grown-up helpers.

b.box wanted to dive into the world of skincare, aiming to address the needs of modern families with premium, aesthetically pleasing, and affordable products. This presented the design challenge of creating a cohesive family of bottles for lotions, oils, and creams with refillable cartridges and pouches to promote sustainability.

To ensure a user-centric design, I identified three key personas representing different stages of family life:

1. Health-Conscious Mums-to-Be: Value natural ingredients and sustainable choices.
2. First-Time Mums: Prioritize safety and seek guidance on newborn care.
3. Experienced Mums: Juggle busy lives and seek convenient, high-quality products.

The b.box body skincare range is a thoughtfully curated family of products designed to nourish and protect the skin of all ages. It features three 350ml lotion bottles for soothing, hydrating, and cleansing, a 150ml oil bottle for nourishing the skin, and a special airless jar for protecting delicate areas with a nappy and barrier cream

But we didn't stop there! To make things even better for families and the planet, I also developed replacement cartridges for the nappy cream and handy 750ml refill pouches for each of the lotions. This means less waste and more value for your money, making bathtime a breeze for everyone involved.

I initially proposed a friendly penguin-shaped design but pivoted to custom bottles with white-label pumps due to financial constraints. This approach aligned with b.box's brand and design language while remaining cost-effective.

Leveraging FDM and SLA 3D printing for rapid prototyping, I quickly iterated and refined the design, achieving a soft, rounded aesthetic that reflected the premium nature of the skincare range. Collaborating closely with manufacturers, I ensured the design was feasible for production and developed comprehensive technical specifications and drawings for tooling.

Seeing the final design come to life in those soft, rounded square bottles was super rewarding. It really captured the essence of the premium ingredients inside.

Protecting the design was important, so I helped the legal team officially register the designs of each bottle. That meant drafting all the technical specs and drawings, ensuring they met the rigorous rules in each of the over 15 juristictions the design is now protected in.

Below are some of the jurisdictions in which the design registrations were granted:

CAD - Solidworks
Rendering - Keyshot
Post - Adobe Photoshop
IP Documentation - Solidworks, Adobe Illustrator, Keyshot & Microsoft Word

The b.box body skincare range launched in Australia to widespread acclaim, receiving over 5 awards for its innovative design and family-friendly appeal. The product line has since expanded globally, reaching families worldwide. This success underscores the effectiveness of a user-centric design approach prioritising both functionality and sustainability. I am proud to have played a significant role in developing this product family, contributing to b.box's ongoing mission to support families in their everyday lives.

The product, associated intellectual property, and content on this page belong to b.box for kids. I am delighted to share this project as part of my design portfolio to showcase my contributions to its development.